Here we are will a fresh new DTH Activity Report for the month of September 2020.
This month has been fabulous in terms of viewership. Hotstar broke all records by grabbing 269 million viewership in the opening week of IPL 2020.
Since pandemic has already caused most of the human being on earth trapped inside their home, people took great advantage of it by giving an extra punch of viewership to IPL whether its Hotstar or Star Sports Channels.
With this, we start our DTH activity report for the month.
From the above report, we can see that it is DD Freedish which is leading in terms of channel addition but here we would like to clarify that out of these 13 channels, 12 are e-Vidya educational channels meant for e-learning of Students from Class 1 to 12. Along with that DD added one New channel “News India 24X7”
Airtel Digital TV added 8 channels ( News First Kannada, Enterr10 Rangeela, Khabar Fast, TV 100, Dangal Kannada, and Studio One+, Airtel Korean TV, and Zee Plex) whereas removed 3 channels(India News UP/UK, India News Punjab, and India News MP/CG). Airtel Korean TV is a VAS channel that has recently been launched by OTMC (One Take Media Company). It contains handpicked Korean TV Series like King’s Love, Bride of the Century, Melting Heart, That Man Oh So, and Rich Man. Each of the shows consists of 20 Episodes or less.
d2h added 5 channels (Zee Plex, Girlfriend, News First Kannada, Euro Sports HD, and India News Haryana) with no channel removal in the month of September.
Parent company DishTV added a similar set of channels including Zee Plex, Girlfriend, News First Kannada, and Euro Sports HD
Tata Sky and Sun Direct added 4 and 3 channels respectively. Tata Sky added Enterr10, Kashish News, Network 10 along with Zee Plex. 2 channels Swaraj Express and Vanitha TV has been dropped from Tata Sky.
Sun Direct has added Shraddha MH, STV Haryana, and News First Kannada with no channel removal for this month.
Airtel and Sun Direct replaced Star Sports 1 Bangla with Star Sports 1 Hindi in its Bangla packs.
For the last couple of months, Airtel has been promoting heavily with respect to Airtel XStream Box. To counter this Tata Sky reduced the price of its Android-powered Binge+ price from 3999 to 2999.
That’s all for this month. We will be back again with a monthly activity update on DTH Service providers in India.
Stay Safe and Sanitized.