Technoglitch
Core Member
Advertising sector watchdog ASCI upheld in January complaints against 51 misleading advertisements, including those of Airtel, Patanjali, Amazon, Facebook, Vodafone, Shoppers Stop, Coca-Cola, Emami and Dabur.
The Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.
The CCC found Patanjali's atta noodles advertisement 'misleading' as it failed to substantiate its claim to be oil-free.
The Yoga Guru Ramdev-led firm was also pulled up for its Patanjali Pure Cow's Ghee for wrongly mentioning "Keratin" content in cow's milk.
"The word Keratin was used instead of 'Carotene' and the claim 'Scientific fact: Cow's milk contains Keratin' was incorrect," the regulator said.
Similarly, Bharti Airtel's ad for its Airtel Broadband was also found misleading as its website referred broadband plan of Rs 615 "per billing cycle", but the billing plan was only available under a six months advance rental scheme.
Coca-Cola India was also found violating the code for its Coca-Cola Zero by not putting disclaimer as per the size stipulated in the ASCI guidelines.
"It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers," it said.
ASCI upholds complaints against misleading ads by Airtel, Vodafone, Facebook, Amazon | ET Telecom
The Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.
The CCC found Patanjali's atta noodles advertisement 'misleading' as it failed to substantiate its claim to be oil-free.
The Yoga Guru Ramdev-led firm was also pulled up for its Patanjali Pure Cow's Ghee for wrongly mentioning "Keratin" content in cow's milk.
"The word Keratin was used instead of 'Carotene' and the claim 'Scientific fact: Cow's milk contains Keratin' was incorrect," the regulator said.
Similarly, Bharti Airtel's ad for its Airtel Broadband was also found misleading as its website referred broadband plan of Rs 615 "per billing cycle", but the billing plan was only available under a six months advance rental scheme.
Coca-Cola India was also found violating the code for its Coca-Cola Zero by not putting disclaimer as per the size stipulated in the ASCI guidelines.
"It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers," it said.
ASCI upholds complaints against misleading ads by Airtel, Vodafone, Facebook, Amazon | ET Telecom
