Amazon to sell Rjio's Lyf handsets


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Reliance Jio Infocomm Ltd, the telecom arm of Reliance Industries Ltd (RIL), has begun sales of its LYF branded devices online.

This week, RIL launched the first of the series, a smartphone called LYF Water 5, exclusively on online marketplace Amazon. The smartphone is priced at Rs.11,699.

The launch of Jio’s LYF phone is seen as a precursor to the roll-out of the company’s fourth-generation (4G) telecom services due for commercial launch this year.

The Mukesh Ambani-led conglomerate has invested close to Rs.1.5 trillion in its telecom venture, Ambani had said in March, describing Reliance Jio as the world’s largest start-up.

Jio started selling LYF phones in January through Reliance Digital and Digital Express stores and on—the phone’s official website.

Now, the sales network is being expanded.

A senior RIL executive said the company is in talks with multiple online and brick-and-mortar retailers to sell LYF smartphones and smart television sets.

“We will have other tie-ups and more such devices also that we would be launching online. Some retail chains have expressed the desire to launch our phones and TVs,” said the executive on condition of anonymity as he is not authorized to speak to the media.

Reliance Jio’s LYF devices arrive on Amazon - Livemint