Sticky An Introduction to Sun Direct !!


EntMnt Ambassador
Official Info


Sun Direct is an Indian direct broadcast satellite service provider. Its satellite service, launched in 2005, transmits digital satellite television and audio to households in India. It is the country's first MPEG-4 technology DTH service provider.

Sun Direct is a joint venture between the Maran's Sun Network family and the Astro Group of Malaysia. Sun TV entered into a MoU with the Astro group in January 27, 1997, when Aircel was not in existence, but since the government of India did not allow the use of KU band transponders for DTH services the project was put on hold, the firm said in a statement. After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake was valued at approximately $115 million.

Sun Direct TV was registered on February 16, 2005. However, the failed launch of INSAT 4C resulted in a lack of transponders, delaying the launch. The service was finally launched on 18th Jan 2008 after availability of transponders from INSAT 4B.

Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH services in India. In December 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009 it became the leading DTH provider with 3 million subscribers. This makes it the second largest DTH service provider of India. In April 2010 Sun Direct became the No. 1 DTH service provider of India with 5.8 million subscribers and soon officially launched its HD service in India.

Technical Details

Sun Direct uses MPEG-4 digital compression technology, transmitting on INSAT 4B at 93.5°E and MEASAT-3 at 91.5°E

Transponder Details

Ø 10990V 27500 3/4
Ø 11030V 27500 3/4
Ø 11070V 27500 3/4
Ø 11110V 27500 3/4
Ø 11150V 27500 3/4
Ø 11185V 20000 3/4
Ø 11490V 27500 3/4
Ø 11530V 27500 3/4
Ø 11570V 27500 3/4
Ø 11610V 27500 3/4
Ø 11645V 20000 3/4
Ø 11668V 09500 3/4
Ø 11672V 18000 3/4
Ø 11686V 04000 3/4

Sun Direct HD

Sun Direct is also the first to provide high-definition television services in India. It provided the HD beam from MEASAT-3 at 91.5°E. Starting with two HD channels .Now the HD beam is from INSAT-4B. It is the first DTH service provider to show IPL 3 in HD format and has tie up with SET MAX HD

Source : Wiki