Star India’s video streaming platform Hotstar is planning to reach out to far more audiences in Tamil Nadu. For this, it has roped in actress Shruti Haasan as the brand ambassador for Tamil Nadu. Hotstar will roll out a six-week multi-media campaign featuring the actress across TV, print, outdoor and digital. Earlier, Hotstar had roped in Mohanlal as brand ambassador to reach out to the Malayalam audience. Star India MD South K Madhavan said, “We have witnessed a tremendous surge in demand for local-language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience are already aware of Hotstar’s regional-language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favourites are available to them at a time of their convenience, and that too absolutely free of cost.”
Read more at: http://www.televisionpost.com/technology/hotstar-targets-tamil-audience-with-shruti-haasan-as-brand-face/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/technology/hotstar-targets-tamil-audience-with-shruti-haasan-as-brand-face/ | TelevisionPost.com
