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New rules to benefit TV channels, not Tamil Nadu subscribers

IndianMascot

Core Member
EntMnt Staff
#1
The new rules introduced by Telecom Regulatory Authority of India () allowing the customers to choose only channels they would like to watch would help only those in other states where residents are fleeced and not , where the government has fixed the price. LCOs also fear that they will lose their revenue share.



There are residents who have switched over to DTH and other technologies expecting the cable subscription price to increase. J Rajan, a resident of Gomathipuram, said that he recently switched over to DTH after a simple research showed that it offered him a far better deal. It gave him a wider spectrum of channels suiting his needs than those offered by cable in his budget. “It will mainly affect migrants who watch channels across various languages. Those from other states settled in Tamil Nadu have to shell out more money as they have to opt for more channels,” he said.

G Damodaran, state vice-president of Thamizhaga Cable TV Operators General Welfare Association (TCOA), said that although it was proposed to benefit customer, it was the channels which were going to earn more while the customers and local cable operators would suffer. “For instance, a Tamil channel which was paid Rs 3 crore for one crore subscription by Arasu cable has increased its price and fixed it at Rs 19. Its revenue will increase by many folds while the customers will be forced to pay more for limited channels,” he said.

The new rules will help only residents of cities like Mumbai and other states where the cable operators charged up to Rs 500. In Tamil Nadu, where government controlled the subscription, the charge was already very less. He also warned that the channels would increase their subscription price in future resulting in increased burden on the customers. A Pandi, president of Cable Operators Guild, Madurai, said that the new rule had complicated the way they functioned. It was not possible to adhere to the March 31 deadline fixed by TRAI, since it might take two more months to equip themselves to meet the challenge. “We now have to prepare a unique pack for every individual as per their choice, which will take at least two more months,” he said.


TOI