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Nine crore TV homes migrate to new tariff regime: R S Sharma, TRAI chief

Telecom regulator Trai has said nine crore out of 17 crore TV homes have made their channel preferences to onboard the new tariff regime, and it is constantly monitoring the situation to ensure that consumers do not face inconvenience. "The speed (of onboarding) has increased as per our data and we expect the rest of the people to also register their choice of channels soon," Telecom Regulatory Authority of India (Trai) Chairman R S Sharma told .

Sharma, who is spearheading Trai's new tariff and regulatory framework for broadcasting and cable services, said of the nine crore TV homes that have made their channel preferences clear, 6.5 crore are cable TV homes and 2.5 crore are DTH homes.

"Out of the total 17 crore TV homes (which includes 7 crore DTH homes and 10 crore cable TV homes), about nine crore homes have already registered their choice with the operators, which is a big number," he said.

Since DTH is a pre-paid model, as and when customers' long and short duration packs come to an end, people will make channel selection, he added.

"We are guiding and helping the operators where ever required and are calling regular meetings to clarify matters," Sharma noted.

The regulator also plans to step up efforts on customer outreach and awareness programmes. "Trai will take up a massive campaign on consumer awareness, through social media, print, advertisements, jingles and other programs," he said.

Last week, the sector regulator had asked platform operators to revert on special schemes and plans for households with multiple TV connections. TRAI had made it clear that players have to allow individual set top boxes (even within a same household) to have separate choice of channels, if the consumer wishes.

Nine crore TV homes migrate to new tariff regime: R S Sharma, Trai chief - The Economic Times


EntMnt Staff
But still court cases galore on this implementation. The future is bleak

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EntMnt Staff
Operators are fooling people with NCF as well they're buckling up with useless channels.

Broadcasters are idiots selling SD channels like anything.

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EntMnt Staff
TRAI needs to revisit the pricing details for both SD and HD

SD should be capped at INR 10/- and

HD should be capped at INR 15/- inclusive of all taxes.