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Sony acquires India media rights for Olympic Games 2020


Core Member
EntMnt Staff

Sony Pictures Networks India (SPNI) has been awarded the media rights in India and the Indian Subcontinent for the Olympic Games Tokyo 2020, as well as the Winter Youth Olympic Games Lausanne 2020. The media rights were earlier held by broadcaster Star India.

SPNI, an established pay-television network in India, will provide comprehensive coverage across its broadcast and digital platforms. The Olympic Channel and other International Olympic Committee (IOC) digital platforms will also feature highlights and replays of key events.

In addition to the coverage on Sony’s digital platform, SonyLIV, the Olympic Channel and other IOC digital platforms will feature highlights and replays of key events to supplement SPN’s coverage of the Olympic Games Tokyo 2020 across India and the Subcontinent. This follows the successful broadcast of the Olympic Winter Games PyeongChang 2018 on the Olympic Channel and other IOC digital platforms.

In addition, the IOC and SPN will collaborate on creating a permanent Olympic Channel home within the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.