Powered by AppWrapper, the partnership for app monetisation intends to enable Vodafone app developers to target app distribution through VStore. For the record, VStore is the app store from Vodafone which offers users Vodafone apps across all devices.
According to both the companies, Vodafone's developers will benefit from the Vserv.mobi AppWrapper, since it will enable a combination of both paid and free models running parallel to one another. This approach, therefore, will eliminate the dilemma of choosing only one model and maximise app monetisation with minimum effort.
AppWrapper will enable premium mobile advertising and innovative pricing models on any app, without coding. Also, the patent pending AppWrapper platform currently powers app monetisation for more than 10,000 apps, from developers such as Glu Mobile, Digital Chocolate, Indiagames (now a part of Disney), Nazara and Jump Games.
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