DD Free Dish should think in this direction. They should keep few free to air channels and other paid channels. People who want to watch only free-to-air channel would buy set-top-box without any viewing card and those who want to view more channels will get like any other DTH provider. They can think about using GSAT-10 and utilize it. Very few goverment ventures are successful (SBI, IIT, IIM) while others are not really functioning up to the mark (Railways, Air India, DD Channels and several other Government Organizations). Government can show they can do a fair business in new areas and general revenue. Sometime I feel that one face of government should be for the society where all welfare schemes are there, but other face should be self-sustainable which can generate money. Later this can help reduce income tax burden on people or at least provide opportunity to run self-sustained welfare schemes.