Zee Entertainment Enterprises Ltd (Zeel) is all set to add a new channel to its bouquet. Christened ‘&TV’, the new Hindi general entertainment channel (GEC) from Zeel’s stable is set to launch in the second week of March.
The channel will initially launch with a strong prime-time slot starting from 7.30 pm to 11.00 pm. With a robust line-up of fiction and non-fiction shows in the pipeline, the channel aims to target the changing consumption trends of youth and premium segment viewers. The channel will be competing with the incumbent players in the highly competitive Hindi GEC space.
&TV has roped in multiple top line production houses like Sphere Origins (Balika Vadhu), Swastik Productions (Mahabharat), Shashi-Sumeet Productions (Diya Aur Baati Hum), Endemol India and Freemantle India amongst others. It has also got on-board a few start-up production houses, one of them being Saregama Productions.
The channel’s primetime slot will start from Sphere Origins’ show Ganga (story is on the lines of Balika Vadhu) followed by other shows like Swastik Productions’ Razia Sultan, Saregama Productions’ Begu Sarai (on the lines of the movie Gangs of Wasseypur), Edit II Productions’ fiction comedy titled Bhabhiji Ghar Pe Hai? amongst others.
Indian Television Dot Com | Zeel’s new Hindi GEC &TV to launch in March
The channel will initially launch with a strong prime-time slot starting from 7.30 pm to 11.00 pm. With a robust line-up of fiction and non-fiction shows in the pipeline, the channel aims to target the changing consumption trends of youth and premium segment viewers. The channel will be competing with the incumbent players in the highly competitive Hindi GEC space.
&TV has roped in multiple top line production houses like Sphere Origins (Balika Vadhu), Swastik Productions (Mahabharat), Shashi-Sumeet Productions (Diya Aur Baati Hum), Endemol India and Freemantle India amongst others. It has also got on-board a few start-up production houses, one of them being Saregama Productions.
The channel’s primetime slot will start from Sphere Origins’ show Ganga (story is on the lines of Balika Vadhu) followed by other shows like Swastik Productions’ Razia Sultan, Saregama Productions’ Begu Sarai (on the lines of the movie Gangs of Wasseypur), Edit II Productions’ fiction comedy titled Bhabhiji Ghar Pe Hai? amongst others.
Indian Television Dot Com | Zeel’s new Hindi GEC &TV to launch in March
