Raj Kundra & Akshay Kumar enter TV Home shopping business with 'Best Deal TV'

[IndianMascot]

Entrepreneur Raj Kundra and actor Akshay Kumar have ventured into the over Rs 13,000-crore Indian home shopping market on television with the launch of 'Best Deal TV'.

Kundra has raised Rs 32 crore for the 24x7 home shopping channel by selling 15% stake in it to a private equity firm. The transaction values `Best Deal TV' at Rs 260 crore.

The home shopping market is tainted for the kind of products that have been sold in the past. People watch the fake promises on TV that are being given for products. We are here to break open the cluster totally," Kundra told

Free-to-air Best Deal TV will be available across all major cable and DTH platforms as well as online. The celebrities on the channel will not be brand ambassadors but will be signed on a profit-sharing model.Among the names that Kundra shared were those of cricketers Ajinkya Rane, Yuvraj, producer Ekta Kapoor, Shilpa Shetty and Sonakshi Sinha.


Raj Kundra & Akshay Kumar enter TV Home shopping business with 'Best Deal TV' - The Economic Times

 

[Sanjeev]

When will it be launching

 

[IndianMascot]

May be in next couple of months.

 

[bhaskarkilli]

Akhir shilpa shetty kaam aaya..

 

[DashMajor]

Akhir shilpa shetty kaam aaya..

Did you like both together ?

 

[DashMajor]

I am not sure but this channel might launch in dishtv first.

 

[NinadG]

One more shopping channel...........
Are they confident of making money.............?

 

[DashMajor]

Or might be excuse for Akshay and Shilpa to reunited publicly again

 

[whitebunny]

Bachao Bachao Ek aur Shopping channel aa gaya.

 

[Devesh]

Dishtv will first to add this channel.....