To create buzz around the premiere of Hollywood blockbuster ‘The Wolf of Wall Street’ on the channel on 26 April, English movie channel Movies Now is on a marketing overdrive. Movies Now will telecast the movie at 1 pm and 9 pm. Talking about the initiative, Times Television Network marketing head English cluster Anup Vishwanathan said, “The theme of the campaign is ‘Life in Excess Mode’ because the film features a language that is excessive, a life that is excessive. Our aim has been to stay true to the movie’s DNA. It took us a month to conceptualise the campaign.”
Read more at: http://www.televisionpost.com/media-agency/movies-now-looks-to-amplify-buzz-around-wolf-of-wall-street/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/media-agency/movies-now-looks-to-amplify-buzz-around-wolf-of-wall-street/ | TelevisionPost.com