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Zee Entertainment Enterprises Limited (Zeel) brand, as valued by Interbrand, is estimated to be worth Rs 41.94 billion. The network is looking at increasing its global reach to five times more from its current audience of 959 million viewers. This apart, Zee also plans to increase its content consumption to four times more.
Zee, which recently released its annual report titled ‘Investing in Tomorrow,’ said that it plans to expand its market footprint and its relevance to viewers across a range of ethnicities and nationalities. This reflects in the improvement in Zee’s financial performance – and, along with it, its brand value. Zee with its initiatives is on its way to close the gap in brand value with the global best.
The network is looking at becoming the first global media brand amongst the top 100, with foundations in an emerging market, ensuring greater stickiness and viewer loyalty across the spectrum.
According to the report, Zee is amongst the largest producers and aggregators of Hindi programming in the world. It has over 2,10,678 hours of television content, rights to more than 3500 movie titles and 33 domestic channels.
In pursuit of its ‘Vision 2020,’ Zee aims to invest in adding more channels and offerings to its portfolio. “At Zee, the Financial Year 2014-15 has been a year of ‘Investing in Tomorrow.’ We envision India playing a major role in the way the entertainment industry, around the world, evolves. Multiple macro factors are driving this growth – stronger internet access, rapid digitisation and increasing globalisation of audience preferences,” said Zeel chairman Dr Subhash Chandra.
Chandra feels that technological advancements in the field of entertainment consumption have bolstered the industry further. “Aspects like 4K, are slated to enrich the viewing experience, and open a whole new arena of premium content consumption. 4G will further empower the consumer to access rich content on the go. These factors are giving the overall entertainment ecosystem a whole new dimension,” added Chandra.
Indian Television Dot Com | Brand Zee valued at Rs 41.94 billion
Zee, which recently released its annual report titled ‘Investing in Tomorrow,’ said that it plans to expand its market footprint and its relevance to viewers across a range of ethnicities and nationalities. This reflects in the improvement in Zee’s financial performance – and, along with it, its brand value. Zee with its initiatives is on its way to close the gap in brand value with the global best.
The network is looking at becoming the first global media brand amongst the top 100, with foundations in an emerging market, ensuring greater stickiness and viewer loyalty across the spectrum.
According to the report, Zee is amongst the largest producers and aggregators of Hindi programming in the world. It has over 2,10,678 hours of television content, rights to more than 3500 movie titles and 33 domestic channels.
In pursuit of its ‘Vision 2020,’ Zee aims to invest in adding more channels and offerings to its portfolio. “At Zee, the Financial Year 2014-15 has been a year of ‘Investing in Tomorrow.’ We envision India playing a major role in the way the entertainment industry, around the world, evolves. Multiple macro factors are driving this growth – stronger internet access, rapid digitisation and increasing globalisation of audience preferences,” said Zeel chairman Dr Subhash Chandra.
Chandra feels that technological advancements in the field of entertainment consumption have bolstered the industry further. “Aspects like 4K, are slated to enrich the viewing experience, and open a whole new arena of premium content consumption. 4G will further empower the consumer to access rich content on the go. These factors are giving the overall entertainment ecosystem a whole new dimension,” added Chandra.
Indian Television Dot Com | Brand Zee valued at Rs 41.94 billion
