Sports broadcaster Neo Sports Broadcast is planning to launch its own subscription-based over-the-top (OTT) platform in 2016 that will cater to niche audiences, a senior company official said. The company is also open to aligning with a bigger brand for the OTT platform. “We are coming up with an OTT platform very soon. We will either align with a bigger platform or launch our own platform. It will be focused on building niche sports communities,” Neo Sports Broadcast Network EVP of programming Mautik Tolia said. “It will be a subscription-driven model. We are going to target the niche premium segment, which has the capacity to pay,” he added. The OTT platform will be under Neo Sports brand name. It is expected to launch in mid-2016. “There will be the umbrella of Neo Sports and then there will be smaller sections within that brand which will focus on specific sports,” he stated.
Read more at: http://www.televisionpost.com/television/neo-sports-plans-to-launch-ott-service-in-2016/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/neo-sports-plans-to-launch-ott-service-in-2016/ | TelevisionPost.com
