Devesh
Core Member
Bharti Airtel will shortly unleash aggressive 4G bundled offers to take on new entrant Reliance Jio Infocomm, even as India’s No 1 mobile carrier struggles to revive its slowing data revenue growth and boost penetration amid rising competitive intensity.
Airtel also plans to approach the regulators to clear up any confusion over providing interconnection points (PoIs) to Jio as it has provided more PoIs to the Mukesh Ambani-owned company than any other telco, said Gopal Vittal, managing director, India & South Asia, at Bharti Airtel.
“It’s difficult to compete with a free services offer and we expect Jio’s full-fledged price launch to happen sometime in December, but we too will come up with aggressive 4G bundled packs to take them on shortly,” Vittal said without sharing details.
He acknowledged that Jio’s free services offer had “put an element of softness” in Airtel’s data revenue growth, adding that he expected the new 4G rival to grab 40 million customers by December-end.
Bharti Airtel to unleash aggressive 4G bundled offers to take on Reliance Jio - ET Telecom
Airtel also plans to approach the regulators to clear up any confusion over providing interconnection points (PoIs) to Jio as it has provided more PoIs to the Mukesh Ambani-owned company than any other telco, said Gopal Vittal, managing director, India & South Asia, at Bharti Airtel.
“It’s difficult to compete with a free services offer and we expect Jio’s full-fledged price launch to happen sometime in December, but we too will come up with aggressive 4G bundled packs to take them on shortly,” Vittal said without sharing details.
He acknowledged that Jio’s free services offer had “put an element of softness” in Airtel’s data revenue growth, adding that he expected the new 4G rival to grab 40 million customers by December-end.
Bharti Airtel to unleash aggressive 4G bundled offers to take on Reliance Jio - ET Telecom
