Breaking News Zee is planning to launch "Zee Punjabi" very soon

Cute Riju

EntMnt Contributor
Finest Member
Zee Entertainment Enterprise Ltd. plans to launch two new channels in Punjab and Kerala to increase its regional offerings to eleven local languages.

Both channels will be launched by the next fiscal, Punit Goenka, managing director and chief executive officer of the company told BloombergQuint.

“We will leave no stone unturned for Kerala and Punjab markets. From where we stand today, we see no opportunity for acquisitions, so it has to be greenfield,” he said. In Kerala, the company plans to launch a general entertainment channel while for Punjab, it will be a hybrid between music and films, he added.

Zee Entertainment To Launch Two Regional Channels In Punjab And Kerala - Bloomberg Quint
 

THAKUR

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Finest Member
Zee Entertainment Enterprise Ltd. plans to launch two new channels in Punjab and Kerala to increase its regional offerings to eleven local languages.

Both channels will be launched by the next fiscal, Punit Goenka, managing director and chief executive officer of the company told BloombergQuint.

“We will leave no stone unturned for Kerala and Punjab markets. From where we stand today, we see no opportunity for acquisitions, so it has to be greenfield,” he said. In Kerala, the company plans to launch a general entertainment channel while for Punjab, it will be a hybrid between music and films, he added.

The company also plans to expand its global reach with the local channels translated in global languages. "Most of the global markets are largely driven through Indian content repurposed for their markets and we have seen great traction happening in those markets especially for Bollywood,” said Goenka.

Talking about the growth in digital space, he said, the launch of the company’s global over-the-top (OTT) application — Z5, which will integrate the dittoTV and Ozee platforms, will be launched in the next few weeks.
 

Cute Riju

EntMnt Contributor
Finest Member
Zee Entertainment Enterprise Ltd. plans to launch two new channels in Punjab and Kerala to increase its regional offerings to eleven local languages.

Both channels will be launched by the next fiscal, Punit Goenka, managing director and chief executive officer of the company told BloombergQuint.

“We will leave no stone unturned for Kerala and Punjab markets. From where we stand today, we see no opportunity for acquisitions, so it has to be greenfield,” he said. In Kerala, the company plans to launch a general entertainment channel while for Punjab, it will be a hybrid between music and films, he added.

The company also plans to expand its global reach with the local channels translated in global languages. "Most of the global markets are largely driven through Indian content repurposed for their markets and we have seen great traction happening in those markets especially for Bollywood,” said Goenka.

Talking about the growth in digital space, he said, the launch of the company’s global over-the-top (OTT) application — Z5, which will integrate the dittoTV and Ozee platforms, will be launched in the next few weeks.
I mention or highlight only Punjab here, because another thread for Zee's upcoming Malayalam GEC, is already created by me.

Breaking News - Zee to enter Malayalam market very soon, also expand their Telugu portfolio | Entertainment Forum India : DTH News & Updates
 

Arundass

EntMnt Riser
Finest Member
So it's final Zee will bring in new GEC to compete Asianet - Surya - Mazhavil Manorama
 

Cute Riju

EntMnt Contributor
Finest Member
Gujrati aur Assamese ne kya paap kiya hai jo unko ignore kar rahe hai
Zee Gujarati already shut down. But Zee is present in Gujarat through a news channel, Zee 24 Kalak.
Zee is planning to launch a news channel for North-East region.
 

Arundass

EntMnt Riser
Finest Member
That it's there in punjab too with news channel. And now with 9x tashan
I am speaking of gec
 
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