With convenience and personalised content driving television viewing in most homes, more OTT players are entering into B2B tie up with DTH operators and OEM manufacturers to embed their app into smart televisions and even distribute them through cable distribution networks.
Last week, Eros Now...
Consumer spending on videos will increase but new Over the Top (OTT) providers such as Amazon Prime Video, Netflix, Voot, Hotstar and others will not impact the TV market, says a latest report by Edelweiss Capital.
Cable TV and DTH operators will see negligible impact due to the low monthly...
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