Technoglitch
Core Member
In order to expand its reach and brand beyond television, Star India has released its Life OK’s mythological saga ‘Devon Ke Dev... Mahadev’ on DVD.
The company has tied up with Ultra for this purpose.
Star India CEO Uday Shankar said, “A nation and its people derive their collective identity and pride from stories passed on to it from earlier generations. It is our job not only to keep those stories alive but to tell them well in order to inspire a future generation. Like OK had its task cut out from the very first day and it has lived up to that challenge remarkably well by weaving gripping and inspirational stories with new approaches in production and technology.”
The company has tied up with Ultra for this purpose.
Star India CEO Uday Shankar said, “A nation and its people derive their collective identity and pride from stories passed on to it from earlier generations. It is our job not only to keep those stories alive but to tell them well in order to inspire a future generation. Like OK had its task cut out from the very first day and it has lived up to that challenge remarkably well by weaving gripping and inspirational stories with new approaches in production and technology.”