Although ‘Kaun Banega Crorepati’ (KBC) has been touching people’s lives in various ways since its launch, in the eighth season the show aims to touch the hearts of people by travelling outside the studio for the first time.
Sony Entertainment Television (SET) is betting big on the property to propel it on the ratings chart, and for the same, it has launched an outreach campaign in 100 cities across the country.
On-ground activation
The channel has planned a massive outreach programme, which includes a four-city activity, wherein host Amitabh Bachchan will travel to these cities and shoot an episode from there. It will commence with Surat, Gujarat, in August. The channel is yet to finalise the other three cities.
What is more unique is that these on-ground events will, for the first time, be shot as episodes in front of a live audience and showcased when the show goes on air.
'KBC' to travel outside the studio for the first time | TelevisionPost.com
Sony Entertainment Television (SET) is betting big on the property to propel it on the ratings chart, and for the same, it has launched an outreach campaign in 100 cities across the country.
On-ground activation
The channel has planned a massive outreach programme, which includes a four-city activity, wherein host Amitabh Bachchan will travel to these cities and shoot an episode from there. It will commence with Surat, Gujarat, in August. The channel is yet to finalise the other three cities.
What is more unique is that these on-ground events will, for the first time, be shot as episodes in front of a live audience and showcased when the show goes on air.
'KBC' to travel outside the studio for the first time | TelevisionPost.com
