IndianMascot
Core Member
Bharti Airtel Direct-to-Home and Media Chief Executive Officer Shashi Arora believes the second phase of digitization is expected to bring in more gains for the DTH industry.
In an interview with Business Line, he talks about the growth prospects and challenges for the industry.
The DTH industry saw a slowdown in monthly subscribers earlier. Did digitization help it gain subscriber numbers?
Deferment of the digitization deadline date did take away some customers from DTH to cable.
But once digitization happened, the DTH industry saw big gains, especially in Delhi and Mumbai, though gains from Kolkata and Chennai were limited.
In the second phase, a deferment is unlikely and the industry expects more gains, considering there are 38 cities that will need to go digital.
Overall, the industry estimates that 16 million subscribers are up for grabs and roughly 25-30 per cent of these would want to opt for DTH. Overall, the industry’s monthly subscriber additions a month are estimated at 8 lakh to 1 million.
Wish to read further, ----->
