Can you give an overview of Times Network’s news and entertainment channels and which segment is priority?
Being in niche broadcasting, I believe all sectors need attention because it’s a highly competitive industry with some strong players. So innovation needs continuous attention. Our leadership position has been good in both English movies and news space. On the other hand, Zoom needed some specific product attention in the first quarter with reference to the re-launch, marketing etc.
What next for the news sector? Property Now is launching soon and you already have Times Now and ET Now. Is there a Hindi news channel foray on the cards?
Not really. I don’t think there is sense in it right now. The portfolio that we already have needs to be adequately and correctly monetized. I think there is headroom for both in subscription as well as ad sales, which we have seen in the past six quarters or so. We have been able to continuously move the needle on that and until we exhaust that, I don’t think there is sense in stretching and going into a different language all together.
As of now, we are leaders and I feel we will be able to sustain this leadership in the top end category of the broadcast audience. There is a lot to be done there before we move into regional news etc.
Indian Television Dot Com | “Any channel that we launch in the future, will be successful in year one:” MK Anand
Being in niche broadcasting, I believe all sectors need attention because it’s a highly competitive industry with some strong players. So innovation needs continuous attention. Our leadership position has been good in both English movies and news space. On the other hand, Zoom needed some specific product attention in the first quarter with reference to the re-launch, marketing etc.
What next for the news sector? Property Now is launching soon and you already have Times Now and ET Now. Is there a Hindi news channel foray on the cards?
Not really. I don’t think there is sense in it right now. The portfolio that we already have needs to be adequately and correctly monetized. I think there is headroom for both in subscription as well as ad sales, which we have seen in the past six quarters or so. We have been able to continuously move the needle on that and until we exhaust that, I don’t think there is sense in stretching and going into a different language all together.
As of now, we are leaders and I feel we will be able to sustain this leadership in the top end category of the broadcast audience. There is a lot to be done there before we move into regional news etc.
Indian Television Dot Com | “Any channel that we launch in the future, will be successful in year one:” MK Anand
