In an aggressive bid to improve the slow uptake of 3G services, the country’s largest mobile operator, Bharti Airtel, on Thursday slashed tariffs in various plans by as much as 70 per cent across circles.
The move is expected to kick off a price war, with other operators working out their plans of action. A senior executive of Idea Cellular says, “We will have to look at the new tariffs, review them and take a decision based on the local competition, wherever we are in the same market. There are lots of markets where we offer services, along with Vodafone. The decision depends on how strong we are in a circle as well.”
