The recently concluded Fifa World Cup saw Indian women lap up football like never before with more than 40% of the overall television viewership coming from female audiences. The month-long tournament, one of the biggest sporting events in the world, saw 55 million Indians tune in to watch the matches, out of which 32 million were male while 23 million were women, according to data made available to TOI by the official broadcaster of the tournament Sony Six, sourced from TAM.
The 2010 Fifa World Cup in South Africa brought in 63 million viewers with a bulk of the matches having been played during Indian primetime. "Football has very clearly emerged as the second biggest sports to advertise on and the world cup proved it as more youth and women came on board. Had the matches been telecast earlier, the reach could have easily touched the 100-million mark," Rohit Gupta, president at Multi Screen Media (MSM), which owns the Sony channels, told TOI.
40% of Fifa World Cup's desi TV audience were women - The Times of India
The 2010 Fifa World Cup in South Africa brought in 63 million viewers with a bulk of the matches having been played during Indian primetime. "Football has very clearly emerged as the second biggest sports to advertise on and the world cup proved it as more youth and women came on board. Had the matches been telecast earlier, the reach could have easily touched the 100-million mark," Rohit Gupta, president at Multi Screen Media (MSM), which owns the Sony channels, told TOI.
40% of Fifa World Cup's desi TV audience were women - The Times of India