A two-hour, ad-free block on a music channel? Well, Bollywood music channel 9XM is experimenting with this as it attempts to drive in more audiences in the late night band. 9XM is collaborating with DJ Chetas to create a special two-hour, ad-free music block ‘9XM House of Dance’. Launching on 20 December, the block will air from 10 pm to 12 midnight on Friday and Saturday, featuring Bollywood mash-ups/ remixes of popular dance numbers of different eras. While the late-night block is an ad-supported, back-to-back music block on most channels, 9XM is attempting a first by having a completely ad-free block.
Read more at: http://www.televisionpost.com/television/9xm-to-launch-ad-free-music-block/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/9xm-to-launch-ad-free-music-block/ | TelevisionPost.com
