ABP Group launches Bengali tabloid, ' Ebela '

IndianMascot

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Ebela is the first Bengali newspaper launched by the group after Anandabazar Patrika in 1922.

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Kolkata will now wake to its first local tabloid with ABP Group's Ebela. It is a momentous occasion for the group as the Bengali tabloid is its first newspaper launched in the local language after Anandabazar Patrika in 1922.

Targeted at the youth, the content of Ebela is a blend of news, views and entertainment, from current affairs to analyses as well sensational news of the entertainment world, in a typical tabloid plan, all packaged in a smart, sleek and easy to carry format. Readers will also find the coming together of iconic characters of Bengali literature, including Feluda, Byomkesh Bakshi and Kakababu.

While Anandabazar Patrika has and continues to find its share of loyalists, the ABP Group will hope for close to similar acceptance among a more specific TG (target group) with Ebela. Ebela will be circulated only in Kolkata and Howrah.

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E-Paper Link :
Ebela
e-Paper
 
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