Article Affordability, high speed net to drive Mobile TV across India

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How will you react if you will get to watch your favourite football or cricket match live on your mobile screen for Rs 2 or even free? Oh! you do not believe it! Well this is soon going to be a reality and not only for matches but across TV genre - live as well as recorded, very soon with ultra high-speed internet making its way into the country.

The mobile TV as well as the content generation industries are all waiting for the onslaught of 4G services, especially with Reliance Jio's plans to launch its 4G pan-India services in next few months.
At present, Bharti Airtel is the only player offering 4G services to its customers and that too in select cities.

According to Visual Networking Index 2014 report by Cisco, by 2018, the average 4G speed is expected to be 8,141 kbps in India, while 3G would be 3,391 kbps.

The growth of 3G services is estimated to be 19% Compound Annual Growth Rate (CAGR) from 2013. There are no figures available for the current 4G speed across the country.

"Plans to roll out 4G services by all the major telcos in India augur well for fueling widespread adoption of mobile video in India as for millions of people, it is often the first and only screen that affords them access to information and entertainment. However, availability of 4G devices at affordable rates to enable mass penetration would be critical," Salman Hussain, vice president, business development, Vuclip, told dna.



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