Indian mobile carrier Bharti Airtel Ltd. is relying more on large corporate clients for its revenue, as it seeks a more sustainable business model to cope with a fierce discount battle plaguing the country’s consumer mobile market, according to a report by DJN.
As per the report, the firm expects that its businesses targeting the government and large corporate clients will contribute 20 percent of its overall revenue in the current fiscal year through March 2013, compared with 9 percent last year.
With increasing competition in the consumer market leading to a declining ARPU, Bharti is shifting its focus to the business segment.
The report reveals that Bharti’s services for corporations and governments are less volatile and more profitable than its consumer business, where the company has to constantly offer competitive prices to prevent subscribers from switching to rival carriers.
As per the report, the firm expects that its businesses targeting the government and large corporate clients will contribute 20 percent of its overall revenue in the current fiscal year through March 2013, compared with 9 percent last year.
With increasing competition in the consumer market leading to a declining ARPU, Bharti is shifting its focus to the business segment.
The report reveals that Bharti’s services for corporations and governments are less volatile and more profitable than its consumer business, where the company has to constantly offer competitive prices to prevent subscribers from switching to rival carriers.