News Airtel, Vodafone and Idea line up sops to lure merchants to payment apps

Devesh

Core Member
As telecom companies intensify their competition on voice and data prices, they are also preparing to battle it out in another arena: getting merchants to use their digital payments solutions.

The big three — Bharti Airtel, Vodafone and Idea Cellular — along with newcomer Reliance Jio Infocomm are scouring urban and rural areas and offering incentives to shop owners and retail chains to sign up with them.

The scramble to get merchants on board received a boost after the November 9 demonetisation, when the telcos realised they needed wider adoption of their payment solutions if they wanted their customere to increase the use of digital wallets. The telcos have sent out marketing teams to woo merchants with easy-to-handle mobile apps and the authority to offer discounts to customers

airtel, vodafone and idea line up sops to lure merchants to payment apps, Telecom News, ET Telecom
 

Devesh

Core Member
Jio is very quick in these things.... there marketing guys reaching every retailers... they force me too to get jio money payment merchant on my petrol pump but i refused and i said paytm and pos machines are enough for me
 

ApurbSSJ

Core Member
Jio is very quick in these things.... there marketing guys reaching every retailers... they force me too to get jio money payment merchant on my petrol pump but i refused and i said paytm and pos machines are enough for me
Ohh aisa kya..
 

shinystar

Newbie
I fail to understand as in why the banks are not promoting their E-Wallets. As every bank has an e-wallet which is just as same as PAY -TM
SBI recently banned any transfer of funds to Pay Tm. and suggested their customers to use SBi Mobile App. I think the name for the same is SBI Bank Buddy.

It is more justified as we have bank accounts (now for sure) and we pay annual usage fees and hence its better to use mobile app rather than using any other services
 

Devesh

Core Member
But did u see the third class sbi buddy app.... i installed and uninstalled it with in half an hour.... buddy app can never match with paytm or mobikwik or airtel payment bank wallet
 
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