Devesh
Core Member
As telecom companies intensify their competition on voice and data prices, they are also preparing to battle it out in another arena: getting merchants to use their digital payments solutions.
The big three — Bharti Airtel, Vodafone and Idea Cellular — along with newcomer Reliance Jio Infocomm are scouring urban and rural areas and offering incentives to shop owners and retail chains to sign up with them.
The scramble to get merchants on board received a boost after the November 9 demonetisation, when the telcos realised they needed wider adoption of their payment solutions if they wanted their customere to increase the use of digital wallets. The telcos have sent out marketing teams to woo merchants with easy-to-handle mobile apps and the authority to offer discounts to customers
airtel, vodafone and idea line up sops to lure merchants to payment apps, Telecom News, ET Telecom
The big three — Bharti Airtel, Vodafone and Idea Cellular — along with newcomer Reliance Jio Infocomm are scouring urban and rural areas and offering incentives to shop owners and retail chains to sign up with them.
The scramble to get merchants on board received a boost after the November 9 demonetisation, when the telcos realised they needed wider adoption of their payment solutions if they wanted their customere to increase the use of digital wallets. The telcos have sent out marketing teams to woo merchants with easy-to-handle mobile apps and the authority to offer discounts to customers
airtel, vodafone and idea line up sops to lure merchants to payment apps, Telecom News, ET Telecom