Devesh
Core Member
Apple and Reliance Industries, the most valuable companies in the US and India, are entering into a “deep” local partnership that will harness the conglomerate’s telecom and retailing networks to help the iconic American phone maker "discover Bharat" and take the brand to 900 cities and towns. The exercise also seeks to establish Reliance as the largest seller of iPhones in the country. As part of the arrangement that may eventually help iPhones reach more than 2,000 points of sale through Reliance Digital and Reliance Jio, Reliance is now undertaking the distribution itself, three senior industry executives told ET.
Earlier, distributors would reach out to Reliance Digital stores. “Apple wants to expand rapidly in the smaller cities and towns to sell iPhones where Reliance has a ready infrastructure through its retail and telecom businesses. Apple’s retail presence will immediately double to over 4,000 outlets through this. Reliance, too, wants to sell phones from Rs 999 to $999.
iPhone 8Plus: Apple and Reliance entering into deep local partnership, Telecom News, ET Telecom
Earlier, distributors would reach out to Reliance Digital stores. “Apple wants to expand rapidly in the smaller cities and towns to sell iPhones where Reliance has a ready infrastructure through its retail and telecom businesses. Apple’s retail presence will immediately double to over 4,000 outlets through this. Reliance, too, wants to sell phones from Rs 999 to $999.
iPhone 8Plus: Apple and Reliance entering into deep local partnership, Telecom News, ET Telecom