Technoglitch
Core Member
What major changes has the Indian entertainment industry seen since 2004 which is when UTV Motion Pictures entered the film market and Disney started its operations in India?
The last decade in media has seen tumultuous change. Television, for example, was a completely analogue world. With phase I and phase II of digitization, the cable and satellite distribution market has changed completely, as has the break-up between advertising and subscription revenue. Also, there were probably half the number of channels there are today. The TRPs (television rating points) and GRPs (gross rating points) of the top shows then were significantly higher. Now the audiences are fragmented.
How have your children’s channels performed over the years in terms of market share and revenue?
We are the number one children’s channel network in India in terms of viewership share with Disney, Hungama, Disney XD and Disney Junior. Even in terms of advertising, both individually and as a network, we do make money. We wouldn’t be in business if we didn’t. There is a premium that advertisers associate with Disney.
In the television ratings by the Broadcast Audience Research Council, your film channels are lagging and there was talk of closing them down.
There are all kinds of talk in the market. But we don’t plan to divest any of our channels. We’re an eight-channel network and we intend to keep it that way.
Today, audience tastes have broadened: Walt Disney India’s Siddharth Roy Kapur - Livemint
The last decade in media has seen tumultuous change. Television, for example, was a completely analogue world. With phase I and phase II of digitization, the cable and satellite distribution market has changed completely, as has the break-up between advertising and subscription revenue. Also, there were probably half the number of channels there are today. The TRPs (television rating points) and GRPs (gross rating points) of the top shows then were significantly higher. Now the audiences are fragmented.
How have your children’s channels performed over the years in terms of market share and revenue?
We are the number one children’s channel network in India in terms of viewership share with Disney, Hungama, Disney XD and Disney Junior. Even in terms of advertising, both individually and as a network, we do make money. We wouldn’t be in business if we didn’t. There is a premium that advertisers associate with Disney.
In the television ratings by the Broadcast Audience Research Council, your film channels are lagging and there was talk of closing them down.
There are all kinds of talk in the market. But we don’t plan to divest any of our channels. We’re an eight-channel network and we intend to keep it that way.
Today, audience tastes have broadened: Walt Disney India’s Siddharth Roy Kapur - Livemint
