Technoglitch
Core Member
In June 2012, Tourism Australia — the Australian government agency responsible for promoting Australia to the world as a destination for business and leisure travel — unveiled the ‘India 2020’ specific plan, which envisaged doubling Indian tourist arrivals in Australia from 150,000 then, to 300,000 by 2020, and increasing annual tourist spend from A$725 million to A$1.9 billion, during the period.
“India is one of the fastest growing markets and an economic powerhouse. Our geographic strategy for India 2020 involves banking of the top 6-8 cities, which are home to over 85 per cent of affluent households, who are aware and travel a lot. The cities of Delhi, Mumbai and Bengaluru are priority markets for us, and we are also exploring other markets to attract potential tourists to our country,” Tourism Australia General Manager (South, South East Asia and Gulf Countries) Michael Newcombe told Deccan Herald, on the sidelines of the agency’s roadshow in Bengaluru on Friday.
“In the last 12 months, India has moved from the 11th to the 8th position among countries providing the most number of inbound foreign tourists to Australia. Around 220,000 Indian tourists had visited Australia by the year-end (June 2015), which will close at 230,000 tourists by December. Around 67 per cent of tourists seek leisure,” he said.
Australia becomes a favourite Indian holiday
“India is one of the fastest growing markets and an economic powerhouse. Our geographic strategy for India 2020 involves banking of the top 6-8 cities, which are home to over 85 per cent of affluent households, who are aware and travel a lot. The cities of Delhi, Mumbai and Bengaluru are priority markets for us, and we are also exploring other markets to attract potential tourists to our country,” Tourism Australia General Manager (South, South East Asia and Gulf Countries) Michael Newcombe told Deccan Herald, on the sidelines of the agency’s roadshow in Bengaluru on Friday.
“In the last 12 months, India has moved from the 11th to the 8th position among countries providing the most number of inbound foreign tourists to Australia. Around 220,000 Indian tourists had visited Australia by the year-end (June 2015), which will close at 230,000 tourists by December. Around 67 per cent of tourists seek leisure,” he said.
Australia becomes a favourite Indian holiday
