bhaskarkilli
Core Member
MUMBAI: Multi Screen Media (MSM) is gearing up to launch the high-definition version of its popular action-focused English entertainment channel AXN India within four months. The company has received the licence from the Ministry of Information and Broadcasting (MIB), and the channel will be launched soon. “We have got the licence and work is on. The HD channel should be on air in the next three/four months,” a source in the company said. MSM has also obtained a licence for SET One, a Korean content channel that MSM’s parent company Sony Pictures TV Networks Asia runs in other Asian markets. The launch of SET One, however, is some time away. “Currently, there is a lot of flux in the market. While the subscription revenue has not kicked in yet, the ad cap of 12 minutes has already squeezed the revenues. Moreover, channels in the English entertainment category have not been able to increase the ad rates. In such a scenario, we are evaluating multiple options.
Full details: MSM plans to launch AXN HD in third quarter of 2014 | TelevisionPost.com |
Full details: MSM plans to launch AXN HD in third quarter of 2014 | TelevisionPost.com |