After toothpaste, biscuits and noodles, Baba Ramdev's Patanjali has opened another flank to take on big established players —the fast growing sacred space. PatanjaliAyurveda will roll out more than one hundred products to stake claim in the Rs 8,000-crore organised home worshipcategory, under the brand name Patanjali Astha.
Worship is a rapidly growingcategory, with online players like Amazon too reporting high double digit growth of worship products. The Patanjali Astha products, which include agarbatti, dhoop, samagri, brass diyas and so on, will hit stores in the next two months. ITC forayed in this space two years back with its Mangaldeep brand of agarbatti.
Baba Ramdev’s Patanjali home worship products will hit stores in the next two months - Times of India
Worship is a rapidly growingcategory, with online players like Amazon too reporting high double digit growth of worship products. The Patanjali Astha products, which include agarbatti, dhoop, samagri, brass diyas and so on, will hit stores in the next two months. ITC forayed in this space two years back with its Mangaldeep brand of agarbatti.
Baba Ramdev’s Patanjali home worship products will hit stores in the next two months - Times of India