Broadcast Audience Research Council (BARC), the joint industry viewership measurement body is celebrating the successful journey of 100 weeks of reporting what India watches.
The CEO of BARC India, Partho Dasgupta and BARC India’s twitter handle tweeted “Thank you everyone who has been part of the journey #BARC100weeks”
BARC India, a non-profit body of the Indian Broadcasting Foundation, Association of Advertising Agencies of India and Indian Society of Advertisers was incorporated in 2010 and is based in Mumbai. After nearly two years of being in the making (2013-2015), BARC’s new ratings system formally rolled out in April 2015 with the support of most of the broadcasters across India opting to subscribe the data.
BARC India celebrates the 100 weeks of reporting what India watches
Partho Dasgupta's (CEO of BARC India) tweet...
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