Technoglitch
Core Member
October 2nd marked the start of the Paytm India vs South Africa Series which included three T20 matches, five ODI matches and four test matches. This is one of biggest sports properties currently running on television. At the same time on October 3rd the second edition of the Indian Super League (ISL) was kick-started. Both these sport properties are being played on the Star Network channels. The Star India network has leveraged all its sports channels, apart from other channels such as Star Gold, Jalsha Movies and Asianet Movies, for these tournaments.
According to the from BARC week 40 (October 3 – 9, 2015) All India: NCCS All C&S 1lakh+, in the India vs South Africa series the 2nd and 3rd T20 matches was to take place on during the week. The 2nd T20 match on October 5 scored the high ratings of 2 million (2,142,000) on Star Sports 3 which has the Hindi feed. The same match on Star Sports 1 with the English feed got in ratings of 1.6 million (1,680,000). The Paytm T20 Trophy 2015 Live – Mid Show on Star Sports 1 on the other hand brought in ratings of 1.3 million (1,357,000) and the same show on Star Sports 3 brought in ratings of 763,000. The 3rd T20 match between the two countries which was to be scheduled on October 8 was cancelled with South Africa winning the first two T20 matches.
While ISL was played on the Star Sports 1, 2 and 3 most of the ratings came from the regional channels and movie channel Star Gold. According to BARC data All India 4+ C&S 1lakh+, Asianet Movies in match 4 played between Kerala Blasters FC and Northeast United FC gained the highest rating of 671 (‘000s). Asianet Movies also got high ratings of 346 (‘000s) for the match between Delhi Dynamos FC vs Chennaiyin FC. The ratings of Star Gold for the same match were less than half at 307 (‘000s). Jalsha Movies too rated high especially for the two Athletico De Kolkata matches, one versus Chennaiyin FC the other versus FC Goa. Jalsha Movies for match 1 versus Chennaiyin FC got ratings of 362 (‘000s) and versus Goa FC got ratings of 340 (‘000s).
BARC Ratings: ISL matches face viewership decline during India-South Africa matches
According to the from BARC week 40 (October 3 – 9, 2015) All India: NCCS All C&S 1lakh+, in the India vs South Africa series the 2nd and 3rd T20 matches was to take place on during the week. The 2nd T20 match on October 5 scored the high ratings of 2 million (2,142,000) on Star Sports 3 which has the Hindi feed. The same match on Star Sports 1 with the English feed got in ratings of 1.6 million (1,680,000). The Paytm T20 Trophy 2015 Live – Mid Show on Star Sports 1 on the other hand brought in ratings of 1.3 million (1,357,000) and the same show on Star Sports 3 brought in ratings of 763,000. The 3rd T20 match between the two countries which was to be scheduled on October 8 was cancelled with South Africa winning the first two T20 matches.
While ISL was played on the Star Sports 1, 2 and 3 most of the ratings came from the regional channels and movie channel Star Gold. According to BARC data All India 4+ C&S 1lakh+, Asianet Movies in match 4 played between Kerala Blasters FC and Northeast United FC gained the highest rating of 671 (‘000s). Asianet Movies also got high ratings of 346 (‘000s) for the match between Delhi Dynamos FC vs Chennaiyin FC. The ratings of Star Gold for the same match were less than half at 307 (‘000s). Jalsha Movies too rated high especially for the two Athletico De Kolkata matches, one versus Chennaiyin FC the other versus FC Goa. Jalsha Movies for match 1 versus Chennaiyin FC got ratings of 362 (‘000s) and versus Goa FC got ratings of 340 (‘000s).
BARC Ratings: ISL matches face viewership decline during India-South Africa matches
