BARC India, the joint industry body and the soon-to-be-sole TV ratings measurement agency in India, has revealed its findings from rural areas, which it is slated to launch from the end of this month. In its presentation, ‘Time to go Rural’, BARC highlighted the changing face of rural India where consumption is higher than the national average.
Read more at: http://www.televisionpost.com/television/barc-readies-to-launch-rural-data-surprises-with-revealing-insight/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/barc-readies-to-launch-rural-data-surprises-with-revealing-insight/ | TelevisionPost.com
