Article Best Deal TV registers Rs 3 crore in sales in first month

[Akash Modi]

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MUMBAI: When newbie Best Deal TV launched so late in the day as a home shopping channel, the naysayers emerged saying that CEO and cofounder Raj Kundra (the co-owner of Rajasthan Royals) was throwing good money after bad. The home shopping television market is dominated by south Korean major, which runs Shop CJ (erstwhile Star CJ Alive) and HomeShop18. And with DEN Networks setting up a joint venture to promote DEN SnapDeal TV Shop, the market was clearly looking crowded and competitive. Star India in fact took note of this when it decided to sell out its stake in Star CJ Alive to PE firm Providence Equity.

A month and a half into the business, Best Deal TV co-promoter Raj Kundra (the other partner is Akshay Kumar) says Best Deal TV is doing very well, thank you. He reveals that the newbie has managed to generate Rs 3 crore in sales in the month since its launch.


Indian Television Dot Com | Best Deal TV registers Rs 3 crore in sales in first month

 

[scorpionking76]

Impressive debut by best deal tv and nice share Akash Modi bro

 

[IndianMascot]

Their own friends and family would have purchased the stuffs.

 

[Sanjeev]

But i have a doubt on that figure

 

[scorpionking76]

Why so Sanjeev bro

 

[Sanjeev]

Why so Sanjeev bro

In 1 month so much sale

 

[Technoglitch]

rs.3 crore is meagre when the input costs are more.

 

[DashMajor]

Why not, but definitely sell is not from TV channel.

 

[Technoglitch]

No, the cost involved in adding the channel on platforms, setting up of stations and obtaining license would have cost more.