India's biggest mobile phone company by revenue and customers, Bharti Airtel, has increased 2G data rates late last week, and its closest rivals, Vodafone and Idea Cellular, are expected to do the same as cash-strapped telcos are pulling out all the stops to cover costs and improve margins.
The Sunil Mittal-promoted company, that has been cutting down on freebies to its customers, has increased the price of its 1GB 2G data plan by 25%, and Airtel 2G customers will now have to pay Rs 125 for 1GB of data, which was Rs 100 earlier.
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