Bharti Airtel, Vodafone India and Idea Cellular may have to take a call on data rate cut to counter

[Devesh]

India’s big telecom companies, Bharti Airtel, Vodafone India and Idea Cellular, will be forced to slash data rates soon to hold on to their upper-end customers with Reliance Jio Infocomm’s decision to offer unlimited voice and nearly 30 GB of data at a modest monthly charge of Rs 303 from April 1, analysts and industry experts said.

Reliance Industries chairman Mukesh Ambani on Tuesday said existing Jio customers would have to pay a nominal Rs 99 membership fee and another Rs 303 a month to avail of all the benefits of the unlimited voice and data “Happy New Year’ offer.

Jio’s latest move, they said, is clearly aimed at luring Airtel, Vodafone and Idea’s top-end customers, among whom a section is reckoned to be already using Jio as a second SIM. “Holding on to these upper-end customers will be pivotal for the big three to remain profitable in the coming quarters as these users generate over 60% of their revenues,” a senior industry executive, who did not wish to be named, told ET.
Reliance Jio: Bharti Airtel, Vodafone India and Idea Cellular may have to take a call on data rate cut to counter Jio offer, Telecom News, ET Telecom

 

[Aviral Sangal]

Ambani has set the ball rolling now its in the court of avoid group to see their customer migrate slowly at start but at higher pace later on. I think jio will continue to offer this prime service even after 1st of April to new customers.

 

[Technoglitch]

i havent recharged the airtel data packs since nov and i might stick with jio for data packs.