After dealing with themes like ‘B for Change’, relationships and gender neutrality for youth empowerment, Bindass is now launching shows revolving around the theme of ‘exploration’ at the 7 pm band. With the aim of evolving with the viewers, youth entertainment channel Bindass is exploring themes that are zesty, free-spirited by developing aspirational characters and stories. The theme of exploration stems from the fact that the youth can only make choices if they are given the freedom to explore. Disney India Media Networks VP and head of content and communication Vijay Subramanium said, “We have acknowledged that youth is an evolutionary mindset and is constantly evolving and thus as a brand we too need to be constantly evolving, and at no point do we want to rest on any one dimension.”
Read more at: http://www.televisionpost.com/television/bindass-firms-up-new-set-of-shows-at-7-pm/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/bindass-firms-up-new-set-of-shows-at-7-pm/ | TelevisionPost.com