Technoglitch
Core Member
BPL has tied up with India’s largest online retailer Flipkart to sell TVs, refrigerators and washing machines.
The company, which started selling on the online marketplace on 15 July, launched three variants of LED and high-definition TVs priced between Rs.11,000 and Rs.28,000, single-door refrigerators starting at Rs.9,000 and semi-automatic washing machines starting at Rs.7,000.
“We went through a bad patch; every company goes through good and bad patches,” chief executive officer K. Vijaya Kumar said. “But our brand resonated with customers and they wanted us back. Even though we exited, we (retained) our medical devices division, rechargeable lights and home automation products. It’s not that we had fully exited, we were just not in the mainstream. Now, we’re coming back into the mainstream,” he added.
BPL plans to sell only on Flipkart for now, Kumar said.
BPL ties up with Flipkart in bid to recreate past success in TV sales - Livemint
The company, which started selling on the online marketplace on 15 July, launched three variants of LED and high-definition TVs priced between Rs.11,000 and Rs.28,000, single-door refrigerators starting at Rs.9,000 and semi-automatic washing machines starting at Rs.7,000.
“We went through a bad patch; every company goes through good and bad patches,” chief executive officer K. Vijaya Kumar said. “But our brand resonated with customers and they wanted us back. Even though we exited, we (retained) our medical devices division, rechargeable lights and home automation products. It’s not that we had fully exited, we were just not in the mainstream. Now, we’re coming back into the mainstream,” he added.
BPL plans to sell only on Flipkart for now, Kumar said.
BPL ties up with Flipkart in bid to recreate past success in TV sales - Livemint