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A dual feed running on analogue and digital cable TV networks in the four metros of Delhi, Mumbai, Kolkata and Chennai will not be easy this time after the deadline of 31 October is crossed due to three main reasons, according to two senior media executives.
Broadcasters will have the responsibility of shutting down analogue decoders in the four metros that fall under digitisation in the first phase. "This was not there in 2003 (when CAS, or conditional access system, was mandated) and broadcasters were not part of it," explained Hathway Cable & Datacom CEO K Jayaraman.
Also, violation of the government order for digitization will amount to criminal violence. "The police commissioner has been given the powers this time and violators can be arrested," Jayaraman added.
The third hurdle is that the television ratings measurement of programmes and channels on analogue cable TV networks in the four metros will stop from 1 November. "TAM (the TV ratings agency) will stop reporting ratings from analogue cable in these four cities," said NDTV Ltd. affiliate sales and network distribution head Rahul Sood.
The broadcasters and the multi-system operators (MSOs) are also genuinely interested in digitisation this time around. "They are talking of implementing it (digitisation) correctly and discussing ARPUs (average revenue per user). This is a starting point for the industry and not the end line. The ecosystem is also in place," said Exponentia Capital principal Neeraj Bhatia.
Read Complete Article : http://www.indiantelevision.com/headlines/y2k12/sep/sep229.php
Broadcasters will have the responsibility of shutting down analogue decoders in the four metros that fall under digitisation in the first phase. "This was not there in 2003 (when CAS, or conditional access system, was mandated) and broadcasters were not part of it," explained Hathway Cable & Datacom CEO K Jayaraman.
Also, violation of the government order for digitization will amount to criminal violence. "The police commissioner has been given the powers this time and violators can be arrested," Jayaraman added.
The third hurdle is that the television ratings measurement of programmes and channels on analogue cable TV networks in the four metros will stop from 1 November. "TAM (the TV ratings agency) will stop reporting ratings from analogue cable in these four cities," said NDTV Ltd. affiliate sales and network distribution head Rahul Sood.
The broadcasters and the multi-system operators (MSOs) are also genuinely interested in digitisation this time around. "They are talking of implementing it (digitisation) correctly and discussing ARPUs (average revenue per user). This is a starting point for the industry and not the end line. The ecosystem is also in place," said Exponentia Capital principal Neeraj Bhatia.
Read Complete Article : http://www.indiantelevision.com/headlines/y2k12/sep/sep229.php