Music and youth entertainment channel MTV India is tapping into newer audiences as 13 is the new 18, according to its latest research. Hence, the channel is also undergoing a lot of changes both on screen and behind it. One of these initiatives is a hike in its ad rates by 35 per cent effective from July. This is in response to what the channel claims is a 50 per cent viewership growth in the first half of the calendar year.
Read more at: http://www.televisionpost.com/television/buoyed-by-viewership-growth-mtv-hikes-ad-rates-by-35/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/buoyed-by-viewership-growth-mtv-hikes-ad-rates-by-35/ | TelevisionPost.com