New TVs from Samsung will recognize an expanded range of gestures so people can swipe through on-screen menus in a way that revolutionizes the old remote control.
Samsung Electronics Co., the Korean electronics maker that is successfully challenging Apple in smartphones, touts the new user interface as faster and more intuitive than before.
Samsung said Monday that the new interface will be a feature of upcoming smart TVs. In addition, certain high-end Samsung smart TVs sold since last year can be upgraded with an add-on kit - complete with the required quad-core processor - that will be sold separately for a few hundred dollars.
Samsung President Boo-Keun Yoon said the new features are designed to make TV-viewing easy as consumers face more and more choices in what they watch.
"We have developed TVs that respond to people's needs and lifestyles, TVs that know in advance what people want to watch, TVs that have the power to create the ultimate lean-back experience," Yoon said.
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