Channel 10, a 24 hours Bengali News channel and also one of the surviving TV channels from the otherwise redundant Saradha Group stable, plans to introduce a sponsored slot for soft programmes soon. This is to keep the show running for the channel. The move comes after the Non Resident Indian (NRI) businessman and sole financier Samir Chakraborty decided to discontinue with his investment plans to run the channel.
The other channels under Saradha Group are Tara Newz and Tara Muzik. According to sources within the channel, Channel 10 is also looking for new financiers.
“While we have always focused on hard news, we are eventually moving towards soft features, the promotions for which are on. We had to do this to run the channel. We will try to walk alone until we find a financier,” said a senior from the channel on condition of anonymity.
Channel 10’s survival strategy | Indian Television Dot Com
The other channels under Saradha Group are Tara Newz and Tara Muzik. According to sources within the channel, Channel 10 is also looking for new financiers.
“While we have always focused on hard news, we are eventually moving towards soft features, the promotions for which are on. We had to do this to run the channel. We will try to walk alone until we find a financier,” said a senior from the channel on condition of anonymity.
Channel 10’s survival strategy | Indian Television Dot Com
