After a wait of two years, Colors has unveiled the first look of the second season of ‘24′, the Indian adaptation of the American espionage thriller ‘24’. While the show will hit TV screens in early 2016, Maruti S Cross has replaced Tata Safari Storme as the presenting sponsor for the show. The shooting for ‘24’ has not commenced yet, and the show is expected to go on the floors by next week. In fact, the channel has not even started pitching for advertisers yet. Colors CEO Raj Nayak said, “We have not roped in any other sponsor and not even gone to the market yet. But Maruti and us have a great association, and it is one of our biggest clients; for ‘24’, we needed a car partner before the shooting commences due to logistical issues as they are a lot of good integration opportunities, so we got them on board.”
Read more at: http://www.televisionpost.com/television/colors-brings-in-maruti-s-cross-as-title-sponsor-for-24-show-to-premiere-in-2016/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/colors-brings-in-maruti-s-cross-as-title-sponsor-for-24-show-to-premiere-in-2016/ | TelevisionPost.com
