Article DD Freedish revenue from e-auctions to reach Rs 120 crore by March

Deepu

Deepu

EntMnt Legend
Finest Member
Doordarshan’s free-to-air direct-to-home Freedish platform, which was telecasting 59 channels until recently has added two more channels to its kitty. What’s more, the platform is further looking at adding three more channels to its offerings soon, taking the total number of channels to 64.

In fact, another channel will come on board the platform before the end of the month, according to deputy director general C K Jain.

Clarifying the situation, Jain toldIndiantlevision.com that 61 channels had been allotted and another three would be allotted shortly. The last two channels to be allotted were Sony Pal and Dillagi, which is still to go on air.

A total of 20 e-auctions have been held so far, the latest being earlier this week. DD expects to reach a target of Rs 120 crore through these auctions by the end of March this year

Indian Television Dot Com | DD Freedish revenue from e-auctions to reach Rs 120 crore by March
 
NinadG

NinadG

EntMnt Contributor
Finest Member
"Prasar Bharati CEO Jawhar Sircar had said recently that the future of Doordarshan was in Freedish and digitisation. He had added that this may mean that some channels would have to be attracted to Freedish by means other than e-auction.
Sircar had said in November that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future."

Sircar is eager to attract pvt channels onto FD............may be he will spend crores in 'attracting' channels like Star TV..............................:D
 
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