Technoglitch
Core Member
The global gaming market is still a fractured one, with different cultural sensibilities meaning titles that work well in one territory may not fly in another -- first person shooters traditionally never did well in Japan, while visual novels were anathema to most western gamers, for instance.
Proving that it's useful to keep abreast of differences in regional tastes, Koei Tecmo has confirmed it won't be bringing Dead or Alive Xtreme 3 to EU countries or America -- because it fears a backlash over how the game represents women. For those unfamiliar with the series, it "represents" them as scantily clad beach babes with barely contained breasts.
In a post on the Dead or Alive Facebook page responding to a fan question on DOAX3's chance of western release, a Koei Tecmo representative wrote "We do not bring DOAX3 to the west and won't have any plan change in the future. Thank you for asking."
In a reply, Koei Tecmo added "Do you know many issues happening in video game industry with regard to how to treat female in video game industry? We do not want to talk those things here. But certainly we have gone through in last year or two to come to our decision. Thank you.
Backlash fears over Dead or Alive Xtreme 3's women keep game Japan-only (Wired UK)
Proving that it's useful to keep abreast of differences in regional tastes, Koei Tecmo has confirmed it won't be bringing Dead or Alive Xtreme 3 to EU countries or America -- because it fears a backlash over how the game represents women. For those unfamiliar with the series, it "represents" them as scantily clad beach babes with barely contained breasts.
In a post on the Dead or Alive Facebook page responding to a fan question on DOAX3's chance of western release, a Koei Tecmo representative wrote "We do not bring DOAX3 to the west and won't have any plan change in the future. Thank you for asking."
In a reply, Koei Tecmo added "Do you know many issues happening in video game industry with regard to how to treat female in video game industry? We do not want to talk those things here. But certainly we have gone through in last year or two to come to our decision. Thank you.
Backlash fears over Dead or Alive Xtreme 3's women keep game Japan-only (Wired UK)
