News DEN, Snapdeal.com to apply for satellite TV shopping channel licence

Devesh

Devesh

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Macro Commerce Pvt Ltd (MCPL), the 50:50 joint venture between online shopping hub Snapdeal.com and multi-system operator (MSO) DEN Networks, plans to launch a satellite TV home shopping channel. MCPL has already launched a TV commerce channel called DEN Snapdeal TV Shop on DEN’s cable TV platform and plans to distribute it on other cable TV platforms. The ultimate aim of the JV is to take the channel to 100 million households across India over the next 12 months. However, in order to launch the channel on direct-to-home (DTH) platform, the channel needs to be beamed from a satellite. “Currently, it is on our platform but we will definitely be taking it to other platforms. Today it’s only DEN that is giving it a significant traction. Once we go to other parts of the market, it will scale up very fast,” said a source close to the development. “We will apply for a licence with the ministry. The work to launch a satellite channel is in progress. If you want to take it to DTH that is the only way you can do it,” the source added. To launch on other platforms, the JV can also buy ad slots on other platforms. “We can also have it on other platforms by buying ad slots like Naaptol. The idea is to get it on other platforms as well,” the source stated further. DEN Snapdeal TV Shop is currently available for viewers on channel number 132 on DEN cable network and will be extended to other cable and DTH networks in the next six months. “The traction is really good and it has been scaling up month on month big time. We have the infrastructure that Snapdeal.com has already built, which will benefit this platform significantly,” added the source. As reported by TelevisionPost.com, DEN and Snapdeal.com each will initially invest Rs 50 million in the JV. The home shopping TV channel is hoping to break-even in the first year itself.

Read more at: DEN, Snapdeal.com to apply for satellite TV shopping channel licence | TelevisionPost.com | TelevisionPost.com
 
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